Production | Making the Poster

I had volunteered to make the poster, as I had a clear vision in my head as to how I wanted it to look, and I felt I was proficient enough in using Adobe Photoshop to realise this vision. We had taken a lot of photographs with the cast on the final shoot day to use for the poster and so I had a lot to work with when creating it. Katie also tweaked the colour, saturation, sharpness etc on the pictures I would end up using so that they were ready to be presented in the poster.

I wanted to style it as a superhero / comic book-esque type of poster, so I looked into comic book graphic styles for inspiration. The title 'VET-MAN' has connotations that Tim is a superhero, and the idea behind that was because that is how he sees himself - as some sort of saviour to the animals he treats, when in reality, he is completely incompetent.

I came up with a few variations of the poster, trying a more minimalistic approach, and experimenting with changing the background to give the comic-book panel effect, further accentuating the superhero motif. I have chosen shots where Tim appears larger as they are taken at a lower angle, as people and objects "placed higher in the frame hold more visual weight or importance" (Bowen and Thompson, Grammar of the Shot, pg. 214), further emphasising Tim's inflated sense of self-worth.

I wanted to accentuate his view of himself through the poster by designing it as if Tim is a superhero, standing valiantly with his sidekick as they take on whatever challenges lie in their wake. By using a half-tone effect with the bold font and vibrant red band, this works effectively to convey the idea that Tim sees himself as a superhero through the comic book theme of the poster.