As Live Production | Research for Segment: 'Old to New'

As the show's format and structure is being finalised, everyone has been split into subgroups to look further into each segment.  I was looking at the 'Old to New' segment which focuses on vintage styles with some short fun facts about how some trends emerged, for example, Winston Churchill wore a 'onesie'-like outfit during the war which may have laid the foundations for the current trend.  We were also looking into how historical dramas such as Peaky Blinders were influencing fashion.

I found some potential contributors in the form of vintage clothing suppliers, which I shared with the rest of the group.

I also read some articles to find out why vintage is in at the moment.

• Initially people would buy second hand furniture because it was all they could afford, but now ‘old-fashioned’ is in fashion, non-vintage pieces can be painted or distressed to recreate the vintage look
• Vintage is on the rise
• Market is becoming saturated – sellers may call pieces of clothing vintage but they are just second hand
• ‘Vintage’ is actually high-quality products from the past but has become more generalised, so any old items may be considered ‘vintage’
• Quality of ‘vintage’ goods is going down – Oxfam, for example, has been mistakenly marking items as vintage when they are just second hand
• 1950s look is the most popular – more fabric was used in skirts etc, which would cost too much money nowadays

• ‘Why you should buy vintage’
• Vintage is unique – pieces can be one-of-a-kind or rare
• Positive environmental impact – you are recycling old clothes – modern conventional cotton shirts take 150 grams of pesticides to produce
• Vintage goods are often higher quality
• Vintage clothes have history behind them – more character
• Items may gain value over time

After meeting Del and finalising the structure of the show, I looked further into the specifics of the 'Old to New' segment by researching 'dad trainers' which would feature in this segment:

• Originated in the 90s, recently making a resurgence in high fashion
• Ian Connor (model) caused a stir a few months ago by wearing some Sketchers which are not a particularly fashionable brand
• This is not a new phenomenon, they have just been seen as unfashionable for such a long time, until now
• The ‘Balenciaga Triple S’ made their debut at Balenciaga’s FW17 show, and upon their release, were sold out almost immediately
• The variety of brands on offer has changed dramatically - Air Max, Asics and other ‘street’ trainers used to dominate the shelves, but now Ozweegos, Balenciagas and Sketchers are taking over
• Celebrities are pairing dad trainers with all sorts of clothing items such as jeans and dresses
• They can be worn for almost any occasion now that they are a fashionable item, combining comfort with style

http://www.bbc.co.uk/news/uk-england-17667524 

http://www.ebay.com/gds/Why-Should-You-Buy-Vintage-Clothing-7-Great-Reasons-/10000000009769463/g.html
http://www.independent.co.uk/life-style/fashion/features/a-retro-revolution-why-do-we-love-all-things-vintage-2061798.html
https://www.theguardian.com/fashion/fashion-blog/2012/jan/27/vintage-clothing-passe
http://www.harpersbazaar.com/uk/fashion/shows-trends/a16665270/chunky-dad-grandpa-trainers-trend/
https://theidleman.com/manual/mens-trainers/the-dad-sneaker-trend-what-is-it/